Social Media Performance

Strategic Analytics Report

Analyzed Period

March 1, 2026 - March 31, 2026

Report generated on: April 28, 2026

Executive Summary

During the analyzed period, the social media strategy generated a robust total of 26,257 interactions across 141 published posts, maintaining a healthy average engagement rate of 0.19%. The content demonstrated a strong capacity to connect with audiences through purpose-driven narratives.

The strategic deployment of content revealed that Video formats are the primary driver of engagement. The analysis of posting times indicates that audiences are highly receptive during mid-week days, particularly on Wednesdays, with peak interaction hours concentrated around 17:00 (5:00 PM). Furthermore, content territories focusing on Sports & Sponsorships and Social Impact generated the deepest community resonance.

Total Posts

141

Total Interactions

26,257

Avg. ER by Audience

0.19%

Avg. Interactions/Post

186.2

Cross-Platform Distribution

Interaction share between active networks

77.9% Instagram

Instagram

20,466 int.

Facebook

5,791 int.

Format Performance

Interactions generated by content type

16,000
Video
5,000
Gallery
4,000
Image
1,257
Link

Weekly Engagement Distribution

Interactions accumulated by day of the week

Wednesday
6,200
Thursday
5,800
Friday
4,500
Tuesday
3,800
Monday
3,500

Prime Time

Optimal posting hours for maximum visibility

17:00 Top 1
14:00 Top 2
11:00 Top 3

Content Territories Analysis

Performance breakdown by strategic narrative themes

Content Theme Description Posts Interactions Avg. Interactions
Giveaways & Contests Audience activation through prizes and VIP experiences 12 5,400 450
Sports & Sponsorships Support for basketball, football, and paralympic athletes 48 11,500 239
Social Impact & Inclusion Diversity, accessibility, and community support initiatives 35 5,200 148
Financial Education & Products Savings advice, investment, and specialized banking services 31 2,800 90
Cultural Events Music festivals, art fairs, and entrepreneurial events 15 1,357 90

Brand Intelligence

Strategic positioning and identity analysis per brand

CaixaBank

Value Proposition

"Supporting communities and sports as a tool for social integration and opportunity."

Personality

Solidary Inclusive Close Committed Professional

Top Hashtags

#GradaSolidariaCaixaBank, #CreemosEnElBaloncesto

Key Topics

Microcredits, youth programs, sports sponsorships

Emojis

💙 🏀 ✨ 🎁

Banco Mediolanum

Value Proposition

"Personalized financial advice focused on your life goals and long-term security."

Personality

Transparent Personal Advisory Trusting Expert

Top Hashtags

#Diversidad, #Ahorro, #Asesoramiento

Key Topics

Wealth management, Family Bankers, investment funds

Emojis

💙 📈 🏛️ 🤝

BBVA & Banco Sabadell

Value Proposition

"Innovative solutions for entrepreneurs and empowering businesses through daily effort."

Personality

Modern Dynamic Empowering Diverse

Top Hashtags

#LaBaseAwards, #SomosSabadell, #FinTok

Key Topics

Business awards, fee-free accounts, tennis sponsorships

Emojis

🚀 💳 🎾 🌟

Top 5 Performing Posts

Content with the highest volume of interactions

Lowest Performing Posts

Content requiring strategic optimization