Executive Summary
During December 2025, the analyzed social media ecosystem generated a total of 14,032 interactions across 50 publications. The strategy was heavily driven by holiday-themed content ("Christmas", "Reyes") and strong sports sponsorships (Atlético de Madrid, Marathon). Video content (Reels) proved to be the most effective format, securing the top performance spots. CaixaBank emerged as the dominant leader in share of voice, while sustainability and cybersecurity topics maintained a niche but strategic presence.
Total Interactions
14,032
Avg. Interactions
281
Avg. Engagement Rate
0.22%
Total Publications
50
Platform Distribution
Share of total interactions by platform
Performance by Format
Average interactions per post type
Brand Share of Voice
Comparison of total interactions generated by each brand
CaixaBank
32 Posts
Sabadell
11 Posts
BBVA
7 Posts
Best Performing Day
Tuesday
Driven by major campaigns launches like #Generaciones
Peak Engagement Hour
10:00 AM
Optimal time for morning audience receptivity
Brand Identity & Highlights
CaixaBank
Leader in Engagement
- Value Proposition: "Accompanying you every day, from family traditions to digital security."
- Personality: Close, Supportive, Tradition-oriented, Educational, Committed.
-
Top Hashtags:
#Generaciones #DoubleCheck #Navidad
Banco Sabadell
Corporate Focus
- Value Proposition: "We build welfare and business growth through people and expertise."
- Personality: Professional, Expert, Corporate, Inspirational, Serious.
-
Top Hashtags:
#SomosSabadell #ElPoderDeLasEmpresas
BBVA
Practical & Digital
- Value Proposition: "Simplifying payments and empowering entrepreneurs with technology."
- Personality: Modern, Direct, Practical, Digital, Entrepreneurial.
-
Top Hashtags:
#Navidad #Emprendimiento
Identification of Content Territories
| Territory / Theme | Description | Posts | Total Int. | Avg. Int. |
|---|---|---|---|---|
| Sports & Sponsorships | Football (Atletico), Basketball, Running, Paralympics. | 9 | 8,787 | 976 |
| Christmas & Holidays | Christmas lights, greetings, toy drives (#LluviaDePeluches). | 15 | 3,980 | 265 |
| Corporate & B2B | Business interviews, management tips, awards. | 12 | 1,215 | 101 |
| Education & Product | Cybersecurity tips (#DoubleCheck), App usage, Payments. | 14 | 850 | 60 |
