Social Media Report

Cross-platform Performance Analysis

Generated On

April 07, 2026

Period Analyzed

March 03 - March 26, 2026

Executive Summary

High Engagement Driven by Video

Video formats (primarily Reels) dominate the strategy, accounting for 75% of total publications and capturing the vast majority of user interactions across both analyzed platforms.

Purpose-Driven Content Wins

Themes surrounding social responsibility, inclusivity, and sports sponsorships generate consistent and positive community engagement, reinforcing brand values effectively.

Instagram as Primary Channel

Instagram proves to be the most active and engaging platform within the mix, delivering over 74% of the total interactions generated during the analyzed period.

Total Interactions

17,515

Avg. Engagement Rate

0.8%

Published Posts

20

Platform Performance

Comparison of total interactions across active networks.

13,084
Instagram 15 Posts
4,431
Facebook 5 Posts

Content Formats

Interaction distribution by standard post type.

76% Video
Video
13,320
Image
2,996
Gallery
1,199

Brand Highlights

CaixaBank

11 Posts
Value Proposition

"Empowering people through inclusive sports, social integration, and financial education."

Personality

Inclusive, Committed, Passionate, Supportive, Reliable

Top Hashtags
#Generaciones #ElFútbolDeTodos #GradaSolidariaCaixaBank
Focus Areas

Sports sponsorships (Real Oviedo, basketball), social initiatives.

Top Emojis: 💙 ⚽ 🎁

Banco Mediolanum

3 Posts
Value Proposition

"Putting people at the center with personalized, transparent, and highly-rated banking."

Personality

Customer-centric, Transparent, Diverse, Premium, Close

Top Hashtags
#Diversidad #Equidad #Inclusión
Focus Areas

Customer satisfaction awards, diversity campaigns, giveaways.

Top Emojis: 🎸 🏛️ 🏆

BBVA en España

2 Posts
Value Proposition

"Supporting young entrepreneurs to scale their businesses with visibility and platforms."

Personality

Innovative, Empowering, Dynamic, Modern, Ambitious

Top Hashtags
#Emprendimiento #JovenEmprendedor
Focus Areas

Entrepreneurship awards, La Base Awards.

Top Emojis: 🚀 ⚠️ 📅

Banco Sabadell

2 Posts
Value Proposition

"Innovating for accessibility and highlighting the value of care in our teams."

Personality

Accessible, Caring, Technological, Empathetic, Proud

Top Hashtags
#SomosSabadell #8M
Focus Areas

NaviLens accessibility tech, Women's Day campaigns.

Top Emojis: No emojis used

Banco Santander

1 Post
Value Proposition

"Promoting social change and supporting vulnerable communities through targeted aid."

Personality

Solidary, Supportive, Transformative, Committed

Top Hashtags
#Eldesafio #solidario
Focus Areas

Donations, social integration of vulnerable women.

Top Emojis: 🫂 ❤️🩹

Content Territories

Theme Description Posts Total Int. Avg Int.
Contests & Promos Ticket giveaways and sweepstakes 1 1,882 1,882
Corporate & Awards Entrepreneur awards, banking satisfaction ratings 4 4,026 1,006
Sports & Sponsorships Football, basketball, and snow sports partnerships 10 8,440 844
Social Causes Inclusion, Women's Day, accessibility tech 5 3,167 633

Top 5 Performing Posts

Based on total interactions generated.

Lowest Performing Posts

Based on total interactions generated.